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Casino company’s £12 million bet on Dudley success

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Casino company’s £12 million bet on Dudley success

The company that brought Casino 36 to Wolverhampton, creating 100 jobs, is planning to invest more than £12 million on a second site in Dudley, it has revealed.

Casino 36 Ltd officially opened a £7.6 million casino in Lower Temple Street in November last year and has now set its sights on another leisure scheme seven miles away, says Peter Adkins, head of the regulatory team at leading Birmingham law firm Emms Gilmore Liberson.

The project which will involve the relocation of the existing Casino on Castle Hill Dudley, and the development of a new Bingo Hall will enhance the town, increase tourism, and bring economic and employment opportunities to the Black Country town.

Peter worked with the company for four years to advise on the licensing requirements for the Wolverhampton complex and has been retained for the new application in the Black Country town.

He said: “Going through the process for the move of a casino licence and new Bingo licence is exceptionally complex and the Emms Gilmore Liberson team has been working extremely hard to ensure that our client’s application for a new premises in Dudley is completed smoothly.

“Apart from the move of the old licence and the new bingo licence we also need to apply for new alcohol and entertainment licences. We’re looking forward to Casino 36 receiving the go ahead from the local authority so it can start building this impressive new site, which will boost the town’s leisure facilities and create jobs.”

Casino 36 Ltd is planning to invest more than £12 million on a purpose-built facility at Castlegate Leisure Park, creating 74 full-time jobs for the local community. It aims to open the new premises in 2018.

Adrian Ballard, Casino 36 director, said he was inspired to invest in Dudley following Dudley Council’s commitment to regenerating the town centre.

“Dudley has, in my eye, always been a leading market town. The plans to move the area forward are admirable, and something I am keen to be involved in,” he said.

“I feel the opportunities our new site will provide will complement these plans and be an additional vehicle to bring much needed tourism back to the borough. When considering which new facilities to offer, we didn’t want to just cater to an existing client market. We are determined to provide something that the area is lacking, and are focused on providing new facilities in a friendly and safe environment where people can relax in an exciting and fresh new setting.”

The new offering will be spread over two storeys, the ground floor of which will house a 450-seat main stage bingo hall. The first floor will house the casino, which will offer the traditional casino favourites, such as roulette and blackjack, as well as the latest innovations in casino technology.

Peter Adkins has been regularly recognised as an expert in the area of Licensing and Gambling law in the Legal 500 Guide.

For more information on how we may be able to help your business in this area please see our Licensing and Gambling law pages

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